Samsung survey przez AnkietaPlus.pl

* 1. To what extent do you agree with the following statements?

	completely disagree	rather disagree	I don’t know	rather agree	completely agree
I know Samsung brand well.
I know Samsung logo well.
I know what products Samsung offers.
I can recognize Samsung’s products.
I know how to use Samsung’s products.

* 2. Do you know where Samsung comes from? Please, write down the name of the country.

* 3. What colour do you most associate with Samsung brand?

White

Black

Red

Blue

Orange

Green

Yellow

Other

* 4. To what extent do you agree with the following statements?

	completely disagree	rather disagree	I don’t know	rather agree	completely agree
My attitude towards Samsung brand is positive.
Samsung brand stands out from competitors.
I like Samsung’s products.
I remember Samsung’s commercials well.
I like Samsung’s commercials.

* 5. To what extent do particular characteristics best describe the nature of Samsung brand?

	1	2	3	4	5	6	7
1 – very low-tech, 7 - very high-tech
1 – unattractive design, 7 - attractive design
1 – not user-friendly, 7 - user-friendly
1 – offten fails, 7 - failure-free
1 – low quality, 7 - top quality
1 – far too expensive, 7 - reasonable price
1 – worse than competitors, 7 - better than competitors
1 - ordinary, 7 - prestigious

* 6. Have you ever owned a Samsung mobile phone?

Yes, I currently own Samsung mobile phone and I also have owned in the past.

Yes, I currently own my first Samsung mobile phone.

Yes, I had owned in the past, but now I own another mobile phone brand.

No, I have never owned a Samsung mobile phone. (Skip the question 7.)

* 7. Are you or were you satisfied with your Samsung mobile phone?

Definietely yes

Rather yes

It is difficult to say

Rather not

Definietely not

* 8. To what extent do you agree with the following statements?

	completely disagree	rather disagree	I don’t know	rather agree	completely agree
My next mobile phone will be Samsung.
I own many other Samsung devices.
I would like to have more Samsung devices.
I am not interested in devices other than Samsung.
I would buy a Samsung mobile phone, even if it was more expensive than other brands.
High quality is the characteristic of Samsung products.
I would recommend Samsung to my friends and family.

* 9. How important are the following factors in making a decision about which mobile phone to buy?

	not important	somewhat important	moderately important	important	very important
Price
Design
Brand
Trend/fashion
User-friendliness
Technological specification
Country of origin

* 10. Sex:

Female

Male

* 11. Year of birth:

* 12. Nationality:

* 13. What do you do for a living?

study

work

study&work