The influence of manipulation and persuasion in advertisements directed to women. kopia przez AnkietaPlus.pl

Dear respondent,
I am a fifth-year student at the Faculty of Economics and International Relations at the University of Economics in Krakow. As part of my master's thesis, I carry out research on the impact of persuasive actions in advertising on consumer behavior of women in the case of cosmetics ads. I appeal to you with a request to fill out the questionnaire below. The questionnaire is addressed only to women, it is fully anonymous and voluntary, and the results of research will be used for scientific purposes. Questions are single-choice unless the instructions say otherwise.
Thank you in advance for your time.

* 1. What is your age?

18-21

21-25

25-30

30 and more

* 2. Place of residence

Village

Town to 50,000 residents

Town 51-100 thousand inhabitants

The city is 101-500 thousand inhabitants

A city of over 501 thousand inhabitants

* 3. Occupational situation

Student

Unemployed

Working

* 4. Education

Basic

Secondary School

Technical Secondary School

Bachelor

Master

* 5. How often do you meet with advertising messages

Once a week

A few times a week

Once a day

Several times a day

One time per hour

More than once per hour

* 6. Which type of ads do you usually meet?

Radio

TV

Website

Press advertising

Advertising posters (outdoor)

Direct mail

Other

7. Advertisements of which cosmetics brands you can see / hear most often (please give max.3 brands)

* 8. What element of advertising attracts your attention most?

Music

Graphics

Creativity of creators

Texts (dialogues)

Advertised product

Exposed features of the product

People appearing in advertising

Other

* 9. Have you made any purchase under the influence of advertising?

Yes, I bought something many times

Sometimes it happens to me

I bought something once / twice

No, I never bought anything

10. In your opinion, do the following advertising activities influence the purchasing decisions of the recipients?

	YES	NO
Comparison of two products, one of which is presented in a bad light, as a worse product
Repeating the same advertising message
Product placement in television programs or radio programs
Recommendations of experts or other users about the advertised products
Recommendations of well-known personalities
Using images that cause a large emotional charge
The use of the presence of children or animals
The use of music influencing the emotions of the recipient
The use of short visual or auditory stimuli hidden in the advertising message that are not visible at first glance
Use of a flashy or controversial advertising slogan
Use of symbols and logos repeatedly in the advertisements